If you are a D2C business looking to reduce cart abandonment, and improve online conversions, you are in the right place. Checkout abandonment is one of the most common ecommerce checkout issues businesses face today. This blog talks about checkout abandonment, top reasons, and how airpay helps D2C brands create a smooth checkout experience, reduce cart abandonment and turn more shoppers into customers.
A customer spends 20 minutes browsing on your online store, read reviews, compares and selects the products they wish to buy. They add everything to the cart, proceeds to checkout, and then…leave, without purchasing.
If this sounds familiar, you’re not alone. This lost sale is known as checkout (or cart) abandonment. According to the Baymard Institute, the average online checkout abandonment rate is 70.22% worldwide in 2025.
What many business owners don’t realise is that checkout abandonment is not just a conversion issue, it is one of the largest hidden revenue leaks in ecommerce. Let’s deep dive to understand more about it.
